Last month, we reported on a story in which famed Sony representative “Kevin Butler” (real name Jerry Lambert) appeared in a commercial for Bridgestone which advertised the Wii as part of a promotional deal. The initial consequence of his actions was fan outrage, but it seems now Lambert may be facing an even greater ordeal.

Sony Computer Entertainment America has filed a lawsuit against the actor who portrays the fictional Butler, as well as Bridgestone and Wildcat Creek, Inc., an advertising firm of which Lambert is president. As reported by Sony to Venture Beat, “The claims are based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship.” The report goes on to state, “Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony’s intellectual property, creates confusion in the market, and causes damage to Sony.”